If you have too many people applying to do the same thing in the village its not a sign of improvement
Thursday, 8 July 2010
qoutes
If you have too many people applying to do the same thing in the village its not a sign of improvement
Wednesday, 7 July 2010
Nokia faces stiff challenge to stay on top
Although Nokia is the biggest mobile phone manufacturer, with a 36.4% market share globally, according to Gartner, it has lost ground in the smartphone market since 2007.
“Nokia needs to accept that it simply is not Apple. It’s not about trying to create replica handsets, but accommodating all the markets and innovating with different options. Nokia’s customers are not just smartphone buyers and it can’t forget that”
“Nokia needs to accept that it simply is not Apple. It’s not about trying to create replica handsets, but accommodating all the markets and innovating with different options. Nokia’s customers are not just smartphone buyers and it can’t forget that”
Costa Coffee targets city customers
Costa Coffee is ramping up its competition with Starbucks through the launch of an aggressive marketing push for its new “metropolitan stores”, which aim to fulfil the specific needs of city customers. The new-look stores will rival the “retro” stores that Starbucks has opened in cities such as London, and will offer special express queues, bespoke loyalty cards and free Wi-fi in store.
It will consist of outdoor, online, DM and in-store activity and aims to inspire Londoners to visit the ‘Metropolitan’ store whether it is to relax in its sinking sofas, conduct a business meeting around its large table or to grab a perfect cup of coffee on the run.
“Cities are hubs for business and leisure, and we feel the time is right to target these audiences with an offering that matches their personality and lifestyles.."
It will consist of outdoor, online, DM and in-store activity and aims to inspire Londoners to visit the ‘Metropolitan’ store whether it is to relax in its sinking sofas, conduct a business meeting around its large table or to grab a perfect cup of coffee on the run.
“Cities are hubs for business and leisure, and we feel the time is right to target these audiences with an offering that matches their personality and lifestyles.."
Artisit impression
Waitrose's brand ambassadors
Waitrose has revealed it is launching a branded range with its celebrity chef brand ambassador Heston Blumenthal.
Brand ambassadors are all the rage again, but at what point does a celebrity tie up stop being effective and become overkill?
Sainsbury’s has successfully leveraged Jamie Oliver and his cult following for the past seven years. He fronts the supermarket’s advertising campaigns, his recipes promote Sainsbury’s produce, he is an ambassador for its Active Kids initiative and his political agenda of improving the state of the nation’s eating habits fits in with Sainsbury’s own agenda for healthy eating habits.
Since March this year, Waitrose has been relishing a celebrity-fronted campaign with Blumenthal and national treasure Delia Smith.
Despite the current appeal of both these chefs to Waitrose customers and prospective customers, I’m not convinced the partnership has the same ring of longevity to it that Sainsbury’s has achieved with Oliver.
Brand ambassadors are all the rage again, but at what point does a celebrity tie up stop being effective and become overkill?
Sainsbury’s has successfully leveraged Jamie Oliver and his cult following for the past seven years. He fronts the supermarket’s advertising campaigns, his recipes promote Sainsbury’s produce, he is an ambassador for its Active Kids initiative and his political agenda of improving the state of the nation’s eating habits fits in with Sainsbury’s own agenda for healthy eating habits.
Since March this year, Waitrose has been relishing a celebrity-fronted campaign with Blumenthal and national treasure Delia Smith.
Despite the current appeal of both these chefs to Waitrose customers and prospective customers, I’m not convinced the partnership has the same ring of longevity to it that Sainsbury’s has achieved with Oliver.
Sunday, 4 July 2010
News: rate of unemployment in UK for young men leaving college far outstrips that for women
Complacency and "general hopelessness" have been blamed for the failure of young British men as research reveals that underperformance in school and university is now creeping into their working lives. A report published today by the Higher Education Policy Institute thinktank says male graduates are far more likely to be unemployed than their female counterparts.
"When I talk to graduate recruiters about how impressive candidates applying for jobs are, I do pick up a sense that female graduates are a little more mature and focused, that they put together good applications," said Gilleard.
Gilleard, who will be speaking at the AGR annual conference this week, warned things will get worse for those without jobs when another cohort of graduates enters the market this summer. "The class of 2010 are competing with the class of 2009
The AGR has warned that a good degree is no longer enough to guarantee a career, saying that additional factors such as work experience and volunteering have become crucial.
Bahram Bekhradnia, the HEPI's director pointed to forecasts that suggest women will dominate the professions within 15 years. "That has all sorts of implications for things such as family creation, child-rearing and so on. The situation in some countries is even more extreme. An American woman told a conference I attended of the fury of black American women who found it impossible to form relationships with men of the same race with similar educational attainment because black American males weren't going to university.
"If you aspire to form relationships with people who have similar educational backgrounds then women will find that more difficult as this trend becomes accentuated."
But David Willetts, the higher education minister, said he was helping graduates by getting universities to provide "employability statements" about different courses.
"When I talk to graduate recruiters about how impressive candidates applying for jobs are, I do pick up a sense that female graduates are a little more mature and focused, that they put together good applications," said Gilleard.
Gilleard, who will be speaking at the AGR annual conference this week, warned things will get worse for those without jobs when another cohort of graduates enters the market this summer. "The class of 2010 are competing with the class of 2009
The AGR has warned that a good degree is no longer enough to guarantee a career, saying that additional factors such as work experience and volunteering have become crucial.
Bahram Bekhradnia, the HEPI's director pointed to forecasts that suggest women will dominate the professions within 15 years. "That has all sorts of implications for things such as family creation, child-rearing and so on. The situation in some countries is even more extreme. An American woman told a conference I attended of the fury of black American women who found it impossible to form relationships with men of the same race with similar educational attainment because black American males weren't going to university.
"If you aspire to form relationships with people who have similar educational backgrounds then women will find that more difficult as this trend becomes accentuated."
But David Willetts, the higher education minister, said he was helping graduates by getting universities to provide "employability statements" about different courses.
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