At first glance it's just the kind of playful picture your boyfriend might snap of you, caught unawares on a lazy Sunday morning. The subject looks glowing, happy, natural, totally at ease with her body and herself.
But something is awry. Something that causes you to do a double-take. Especially given that this photo has just appeared in a glossy magazine. By now, I bet you've spotted it. What I am referring to is the small roll of fat around the middle of this 20-year-old model.
It might be a tiny imperfection, but when it was published in the American edition of Glamour magazine, it appeared amid hundreds of pages of adverts and fashion shots in which the models have no blemishes, no frown lines, no wrinkles and certainly no body fat.
So what impact did this little mound of flesh have? Were women disgusted that such an offensive thing should be displayed in public?
Well, even though it was only 3in square and hidden away on page 194, this extraordinary image of a woman with wobbly bits that have not been airbrushed away has sparked a whirlwind of reaction - almost all of it positive.
Hundreds of readers flooded the magazine's website the moment after the image first appeared, roaring their approval and appreciation with comments like: 'I love this picture. I was starting to despair of ever seeing real women in magazines and it made me reassess how I look at myself. I have a similar tummy which I hate - but look at her, she's beautiful.'
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